Barrons is a group of autonomous established media brands and startups distinguished for their influence, top notch content, global reach and commitment to modern storytelling and the latest technologies. The unit combines brands, like the magazine, Barron's and Web sites, MarketWatch, Financial News, and Mansion Global as well as new ventures.
Job Description:
Responsibilities & Activities
Collaborate across marketing, editorial and sales teams
Work in connection with variety of brands within the Barron's Group
Align with the GM of Financial News / Private Equity News and brand marketing to develop, plan and execute marketing activities targeted to our partnership audiences. Activities could include, but are not limited to:
Event marketing
Sales enablement
Partner based marketing and demand generation
Digital marketing
Content development
Newsletters and other communications
Acquisition and paid media campaigns
Press releases and communications plans
Work on projects and activities end-to-end, from ideation and planning through to development and execution including new product launches and redesigns
Report on outcomes of marketing campaigns and activities
Manage the FN / PEN Marketing budget
Work collaboratively with third-party vendors
Criteria
A proven creative, organized, collaborative approach to work will set you apart from your peers
Degree qualified (Bachelors’) in a relevant field: Business, Marketing, Communications
a minimum of 3-4 years of relevant experience; B2B marketing experience essential
Strong project management skills
Excellent collaborator, innovator and team player
Excellent communication skills, both verbal and written
Experience with marketing technology such as Campaign Manager, Piano, Tableau
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: BG - FINANCIAL NEWS
Job Category: Marketing Group
Req ID: 31322
