Marketing & Business Insights Manager job description
Barron’s is seeking a senior analyst with an instinct for marketing whose data insights will help the Wealth & Asset Management Group’s dynamic business grow even faster. The new hire will guide our data and analytics strategy to drive smarter decisions for a business whose functions include sales, conferences, a website, subscriptions, and newsletters for financial advisors. Your insights will inform user acquisition and retention, email and social strategies, both paid and organic. Working with the help of a data analyst you manage, you will create dashboards for different business areas, define architecture for engineers, and ensure that all tracking is in place to properly collect data. You will use your strong diplomatic skills to work across teams at Dow Jones.
The Successful Candidate will
Develop ways to use data for continued growth of the business
Use data analysis to measure ROI of all business initiatives
Ensure all of the unit’s activities are using data to maximize efficiency
Day-to-Day Responsibilities Include:
Maintain organized tagging format for all marketing activities to ensure data hygiene specifically for analysis efforts
Ensure proper data collection mechanisms across DJ properties as they relate to W&AM.
Translate stakeholder / business requests into reporting and dashboard projects for data analyst and use visualization tools to present complex model and business insights in a simple, engaging manner
Track performance of all of the team’s products, including subscriptions, newsletters, webinars, and podcasts.
Ensure go-to-market strategies for new product launches are properly tracked and supported by data infrastructure.
Translate requirements between technical and business functions
Route assets between the business unit and Product/Development teams
Be proactive with product decisions to ensure strategic direction/data collection will not clash with legal and compliance requirements.
Use the Dow Jones terabyte-scale data lake to identify opportunities to enhance an understanding of the Dow Jones customer base and content consumption
Draw meaningful insights from large datasets, define key metrics to track performance, and develop actionable solutions to tackle business problems
Identify opportunities for new data projects. Ask smart questions, diagnose the real problem, and develop a long-term solution
Interpret trends from data and work closely with stakeholders to enable them to understand the dynamics behind the data
Proficiency in SQL, HTML/CSS
Familiarity with AWS platforms
Experience with Adobe Analytics and/or Google Analytics
Experience with integrations among MarTech tools
Experience designing and/or working with an enterprise CDP
Strong written and oral communication abilities
Experience as salesforce developer or admin
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: BG - BARRON'S
Job Category: Union Status:
Non-Union / A clear and likely Internal Candidate (Employee Only) has been identified
Req ID: 28282