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Barron's Group

Barrons is a group of autonomous established media brands and startups distinguished for their influence, top notch content, global reach and commitment to modern storytelling and the latest technologies. The unit combines brands, like the magazine, Barron's and Web sites, MarketWatch, Financial News, and Mansion Global as well as new ventures.

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Job Information

Dow Jones VP Marketing, Barron’s Group in NEW YORK, New York

Job Description:

Where am I based?

New York, NY

Who is my manager?

GM, Barron’s Group

The Barron’s Group team is looking for a Marketing VP who will be responsible for managing marketing campaigns that drive awareness and consideration for the Barron’s Group brands (Barron’s, MarketWatch, Mansion Global, Penta) . The VP will manage a team of marketers, as well as an internal and external agency. S/he will oversee all marketing activity across the whole customer lifecycle from brand strategy, campaign marketing to direct response.

This is a highligly visible, influential role that will ensure marketing supports and delivers on all critical business goals. The ideal candidate will have 8+ years experience working in a global brand, advertising agency or digital subscription business, driving a high performing team to produce results and be passionate about news and the news business.


  • Work closely with the various GMs across the business to provide guidance on strategic and creative initiatives.

  • Have a creative eye and point of view on the work. Collaborating with and working alongside a roster of creatives, strategists, designers and illustrators.

  • Take responsibility for the creative philosophy and the standard of output across the brands as well as serve as the brand steward for Barron’s Group, responsible for managing the creative alignment across the organization.

  • Set the vision and lead an in-house and external agency to produce a large volume of assets across all marketing channels. Have the ability to prioritize quickly and efficiently in line with company priorities.

  • Ensure the marketing team has a strong connection with the News department to ensure the brand is timely and relevant with marketing messages at key news moments.

  • Set marketing priorities and collaborate with other teams including membership, customer service, technology, corporate communications, legal and product.

  • Prioritize existing workstreams and tasks for the team to ensure on-time delivery and strong execution.

  • Forecast, analyze and report on marketing activity effectiveness to senior leadership.

  • Analyze market trends and competitors to create ideas that shape the overarching marketing strategy.

  • Transform current processes to maximize efficiency across resources both internally and externally, as well as introduce best practices on running marketing projects and delivering campaigns.

  • Set the culture for the team, bringing to life company values in everything the team does.

  • Connect and communicate the relevancy and impact of industry topics and trends to our business and strategy.

  • Team player and ability to make decisions in a fast paced environment.


  • A minimum of 10+ years experience working in fast paced marketing teams, ideally for a global subscription company.

  • Excellent people manager who loves the challenges that come with building and coaching talent.

  • Familiarity with a digital-heavy marketing strategy, and comfort with managing large multi-channel, national campaigns.

  • Extensive knowledge and practical experience with SEO, digital marketing tools, and related software.

  • Strong cross-functional partner and experience working with company leadership

  • Understanding of and ability to articulate how marketing drives key business results.

  • Excellent verbal and written communication skills and a confident presenter.

  • Ability to manage a budget

  • Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.

  • Strong negotiation and influencing skills

  • Experience in marketing production (TV/PRINT/DIGITAL) working alongside multiple agency partners

  • Ability to stay calm under pressure and manage workload effectively in a fast paced environment

  • College degree (or equivalent), preferably in marketing, communications, or a business discipline.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation" in the subject line.

Business Area: BG - OFFICE

Job Category: Marketing Group

Req ID: 31185